In recent years, China has gradually developed into a hardware power. Although it is a real hardware power, it is not a hardware power. At the same time, it is also dangerous for business opportunities everywhere. Foreign high-quality hardware products still occupy a huge market. How can China become a hardware power?

In view of the dynamic development of the international hardware market, with the continuous improvement of our country's status in the world, more and more countries around the world have begun to use Chinese hardware products, which has stimulated the development of China's hardware products to a certain extent. In recent years, China's hardware industry has continued to grow. Although it is a real hardware power, it is not a hardware power. It is also dangerous for business opportunities everywhere. Foreign high-quality hardware products still occupy a huge market. How can China be transformed into a hardware power? The author reviews numerous articles and summarizes the transformation of the hardware industry in five major aspects.

Chinese brand

Gaowenguang, vice president of the National Federation of industry and commerce hardware and commerce, pointed out that how to create China's own brand commensurate with the market is a problem that needs to be solved urgently. At present, China's hardware products in the international almost no well-known brands, some independent brands in the domestic reputation, but still not out of the country.

China's hardware industry production, marketing development must go international. At the same time, large corporations should be involved in making big and strong hardware industries in China. For example, Panasonic and Sony in Japan were not in the electronics industry, but they were large corporations themselves. After seeing the development prospects of household appliances, they stepped in and achieved the situation that now dominates the world; In addition, we must change the current phenomenon of hardware production companies fighting alone and take the road of joint and cooperative brands. Domestic enterprises should look to the future and set a goal to establish the grand ambition of the "Greater China" brand and contribute to the development of China's hardware industry.

Development and management

Domestic hardware enterprises are generally relatively immature in the training management system, enterprises may as well introduce advanced management system, learn from abroad, strengthen the system within the enterprise, thus driving the efficiency of employees. It is especially important to increase the investment in the construction of talents in training. Nurturing high-tech talents is the fundamental way for enterprises to progress.

Enterprises should pay attention to improving the overall internal management level, rationally formulate brand strategies, clearly define the division of labor, and efficiently coordinate the implementation of the company's brand strategy in an orderly manner in order to enhance the brand value of enterprises and draw on the effective management line of foreign companies. Make people see organized and large-scale enterprises, in order to enhance the voice of corporate brands in the international market.

R&D innovation

In order to meet the needs of the domestic and foreign hardware products market, we should speed up the development of new products, strengthen the area of specialization, pay attention to research and development, and actively apply the patents that have been declared or obtained, and invest funds in R&D and innovation.

Research and development of innovative products must have the characteristics of breaking away from the single form of traditional hardware, innovating in the collocation, function and form of material and color, innovating in the direction of humanization, using ergonomics, pursuing bold and courageous ideas in design, and using elegant materials., The new product should conform to the standard of hardware tools, pay attention to the safety performance of the product, on the basis of practical safety, and have a sense of art design.

Improving quality

In the domestic enterprises to compete at low prices today, in order to avoid vicious competition, we should improve the quality of hardware tools. Hardware tools need to strictly control product quality and strive to achieve tool product quality to reach ANSI US standards, DIN German standards and GB China national standards. At present, the domestic and foreign markets are in great demand for high-end hardware products, and most of the market share is occupied by foreign hardware brands. Domestic hardware tools have many shortcomings in the product grade. In this regard, the company needs to improve two points, increase the establishment of R&D institutions and the equipment of testing centers.

Services and publicity

All high-end top-level enterprises, while earning rich profits, also have first-class services to enhance the enterprise's after-sales service level, should be the goal of domestic enterprises to work hard, enterprises should have foresight, after-sales service level tests the comprehensive strength of a brand. Behind the well-known brand must be a reliable comprehensive after-sales protection, hardware companies gradually realized that after-sales service is to enhance the brand market competitiveness of an important magic weapon.